WELCOME

Nura Bawab is a recent alumni of the University of Texas at Austin.

With a bachelor's degree in Advertising and Textiles and Apparel, her interests include media, fashion, and finding a voice for brands. She is currently looking to bridge her expertise in the advertising and fashion industries to imagine solutions for brands that not only speak to consumers, but keep them in conversation with a brand.

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Experience

Jan. 2022 - May 2022

D.LUXURY

Marketing and Ecommerce Intern

Aug. 2021 - Dec. 2021

AMAZON BLACK BUSINESS ACCELLERATOR PROGRAM

Media Director

Jun. 2021 - Aug. 2021

SPARK FOUNDRY

Data Analytics & Measurement Intern

Jun. 2021 - Aug. 2021

MULTICULTURAL ADVERTISING INTERNSHIP PROGRAM

Fellow

Aug. 2020 - May. 2021

TEXAS MEDIA AND ANALYTICS

Fall 2020 Cohort

Executed email marketing through building emails, scheduling for deployment, and reviewing performance as part of retention marketing efforts for client River + Sky, contributing to an overall growth in conversion rate from Q1 to Q2
Interfaced with clients in weekly calls to provide insights on email marketing and present weekly sales performance and crafted a strategy to acquire new customers and hit sales goals with the accelerator team
Assisted in e-commerce website relaunch including revamp of product pages, landing pages, editing imagery and descriptions on Shopify to enhance user experience on clients website

Conceptualized strategy campaigns for two clients to create a consistent brand identity, throughout clients websites and social channels in order to increase brand credibility and awareness
Led the media department in creating an SEM campaign for clients new product line to increase ecommerce conversions through the use of AdWords

Pulled weekly reports and generated insights from Datorama that were presented and distributed to XFinity Mobile clients that analyzed week over week growth and/or decline in key measurements such as CPM, orders, visit rate and more
Assisted in the creation of XFinity Mobile's Quarterly Business Review at the end of Q2
Analyzed XFinity Mobile's University Report brand survey study to generate insights regarding the effects of XFinity's ad exposure on university students

Assisted in the creation of the budgeting, media plan, and key performance indicators, alongside the formulation of creative strategy for team 10's winning Allstate strategy, and IZZE strategy decks Attended weekly lectures and webinars focusing on leadership training, diversity, equity and inclusion in advertising, interpersonal communication in the workplace, and many more
Pulled weekly reports and generated insights from Datorama that were presented and distributed to XFinity Mobile clients that analyzed week over week growth and/or decline in key measurements such as CPM, orders, visit rate and more Assisted in the creation of XFinity Mobile's Quarterly Business Review at the end of Q2 Analyzed XFinity Mobile's University Report brand survey study to generate insights regarding the effects of XFinity's ad exposure on university students

Produced in-depth media investment plans, developed recommendations on various media channels, and analyzed consumer media consumption data to advance consumer engagement, and expand digital presence to relevant audiences at several companies and brands including “I Live Here I Give Here” non-profit, "For Dummies," and “MassMutual”
Analyzed and visualized AirBNB data through Tableau to identify key insights such as price discrepancies in New York listings and areas with higher cleaning fee